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Why is Russia trying to influence other countries’ elections by means of targeted advertising wrong?

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“Nick Clegg denies misuse of Facebook influenced Brexit vote”, reports the Guardian.

Umm, okay. A lot of people are saying “Well, he would say that, wouldn’t he?”.

Sir Nick Clegg, for those readers who have forgotten this rather forgettable chap, used to be leader of the Liberal Democrats and was Deputy Prime Minister for a while, back when the Lib Dems were in coalition with the Conservatives. He lost his seat in the 2017 election, which made him sad. Then he got a “communications” job with Facebook at a salary that probably made him feel better.

So nine years after Cleggmania, here he is back on our TV screens again. The Times report on the same story says,

The former Liberal Democrat leader said that social media could not be blamed for the vote to leave the European Union.

He said: “Much though I understand why people want to reduce that eruption in British politics to some kind of plot or conspiracy — or some use of new social media through opaque means — I’m afraid the roots to British Euroscepticism go very, very deep.”

Sir Nick added: “Yes, Facebook has a heavy responsibility to protect the integrity of elections from outside interference. I also think we have a duty to explain fact from some of the allegations that have been made.”

Calling for greater regulation of the internet, he said: “We forget that though these companies are huge and affect every aspect of our lives — our social lives, our business lives — nonetheless it has all happened in such a short period of time.

It is no surprise to find Nick Clegg “calling for “greater regulation of the internet”. Not only was more regulation of corporations his schtick when he was a politico, it also suits his current employers very well. Facebook can buy another twenty floors of lawyers whenever it needs them; struggling new startups cannot.

But to hear such a lifelong Europhile admit that the roots of British Euroscepticism go deep was a surprise. He is right. Russia’s puny efforts to interfere in the EU referendum were the equivalent of the eternally slandered King Canute calling the tide forward.

But in all this debate about how effective or ineffective Russia’s “outside interference” in the referendum was I have not yet heard a convincing explanation of what exactly is wrong with “outside interference” anyway.

I need not list the real crimes – waging unjust wars, murders, domestic repression – that can be laid at Putin’s door. On an infinitely smaller scale, making use of harvested data that people did not agree to make available is a bad if commonplace thing. But what is bad in principle about Russia trying to persuade British people to vote a particular way by advertising? Where did this idea come from that only British ideas are allowed to enter British brains during an election or referendum campaign? In a democracy you are allowed to vote on any criteria you like. You can vote for a candidate because you carefully researched his or her voting record and found that it best aligned with your political beliefs, or because your family has always voted for the Reds or the Blues, or because you think the candidate has nice eyes, or because your imam told you which way to vote, or because Vladimir Putin did. They all count equally. If we were to operate a system of Juche when it comes to political thought, would that not also exclude political ideas originating in the European Union?


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